Variable data means that unique information is contained on each CD. This could include either the text (label) on the surface of the disc or the content (data) on the disc, or both. This variable data results in a personalized message directly targeted to your potential recipient.

• Variable Data Printing:
  • Increase consumer impact by printing names and addresses on an invitation, catalog or marketing disc 
  • Print individual serial numbers or bar codes for added security and tracking
  • Use Perfect Print technology to add unique text to pre-screen printed discs
• Variable Data Content: 
  • The Advertising Council of Rochester’s invitation to their 2001 Fall Conference was a personalized multimedia CD, addressing both the recipient’s name and organization within the content of the presentation.  Additionally, the disc contained a convenient on-line tool for recipient registration.
  • In 2001, Chevrolet developed a program to help dealers generate year-end sales. The program included a free stadium blanket and price-action incentives. Each recipient received a personalized CD presentation introducing Chevrolet’s 2002 lineup, a printable certificate for the stadium blanket customized with both the customer’s and dealer’s names, a link to the Chevy web site for the latest financing offers, and 8 holiday songs.
  • To increase its response rate among non-owners in the mid-west, Honda utilized a direct-marketing CD-PROM to encourage test drives of Civics, Accords, and CRVs. A database of names matching the demographic profiles of each of the Honda models was developed. Each disc was personalized and each recipient welcomed by name. Although all three car models were included on the disc, only the specific car model that the recipient would be most likely to purchase was presented to them. Each recipient was directed to their nearest Honda dealer and linked to the Honda website.

Variable data content can be produced by two different methods: (1) A multiple session CD-R is written, with one session containing the common content, and the second session containing the unique or variable content; (2) A CD-PROM is stamped with the common content, and a second session written to it containing the unique or variable content.